This new minor is available to all undergraduate students at Alfaisal University and is designed to give students a competitive edge in the job market by developing in-demand communication skills. After completing English 101 (with a grade of B or above) and after completing a minimum of 25 credit hours, students are eligible to apply for the minor if they have a minimum CGPA of 3.0. To receive the minor, students must maintain a CGPA of 3.0 until graduation. Students must complete 5 courses for a total of 15 credit hours, with no grade below a C. The five courses may include any of the courses listed below. Students can apply for the Minor in Strategic Communication through eforms.

Courses Offered in the Minor:

ENG 201	Business Communication	3 Credit Hours
This course equips business students with the critical communication skills needed to thrive in today's globalized marketplace. Master the art of crafting clear, persuasive messages for diverse audiences, both in writing and orally. Through case studies, simulations, and real-world applications, you'll hone your ability to negotiate effectively, deliver impactful presentations, and navigate the nuances of intercultural communication. Empower yourself to become a confident and persuasive communicator in any business setting.
Pre-requisites:	ENG 101

ENG 212	Introduction to Research	3 Credit Hours
ENG 212 Introduction to Research (formerly ENG 112) focuses on developing the student’s abilities to develop, organize, and effectively support arguments by incorporating primary and secondary research. Students will develop a set of research skills necessary to produce a coherent interpretation of quantitative data, as well as learning how to write an annotated bibliography, a literature review, and a results/discussion section of a research paper. This English course counts as a General Education requirement at Alfaisal University.
Pre-requisites:	ENG 101

ENG 222	Technical Writing	3 Credit Hours
In 21st century workplaces, professionals are expected to produce a wide range of texts using different media and to speak in various situations. Because every technical writing situation is unique, this course will help students adapt their communication for different audiences, purposes, and environments. This course will show students the advantage – the edge – that strong communication skills can give them by exploring how successful people have and are communicating. This course is intended to make the superpower of communication relatable to students by exploring the powerful communication skills, technical tricks, and word wisdom of the world’s successful high achievers. The course will cover 40 core strategies for effective communication, with an emphasis on practicing those strategies in written and spoken texts.
Pre-requisites:	ENG 101

ENG 301	Communication for Leaders	3 Credit Hours
This course explores the connection between language and effective leadership. Students will explore how leaders can use language to inspire, persuade, and influence their employees and followers, as well as how language can shape the image of leadership. Through analysis of various communication strategies and case studies of successful leaders, students will develop an understanding of the importance of discourse in leadership. Topics covered include rhetoric, communication styles, negotiation strategies, cultural differences in communication, and the use of language in crisis management. The course includes both theoretical and practical components, with opportunities for students to apply concepts through role-plays and group activities.
Pre-requisites:	English 101 and a 200-level English course

ENG 302	Artificial Intelligence and Digital Media	3 Credit Hours
New technologies are constantly making our communication tasks both easier and more complicated. Students will learn about a variety of AI-driven communication tools, including ChatGPT, social media algorithms, speech analysis, chatbots, and many other tools. Interactive class discussions as well as firsthand exploration of these tools will help students understand the incredible power as well as the challenges and limitations of using artificial intelligence and digital media for communication. Students will have opportunities to analyze AI-generated texts and to create a multimodal composition that integrates multiple media forms, including visual, audio, and linguistic components. This course counts toward the minor in strategic communication. .
Pre-requisites:	English 101 and a 200-level English course

ENG 401	Audience and Market Analysis: Writing UX Research	3 Credit Hours
Companies are increasingly utilizing ethnographic methods as a cutting-edge way to collect information about user experience. This course introduces students to ethnographic methods as applied to business and industry. Students will develop tools necessary to collect, analyze, and interpret user data in a way that empowers companies to deliver better products and experiences to their target audiences.
Pre-requisites:	ENG 101, 200-level ENG class, 300-level ENG class

ENG 402	Advanced Seminar in Communication	3 Credit Hours
This course will offer a rotating list of topics and emphases, but it will primarily focus on advanced oral communication skills. In an EdWeek article, "good oral communication skills got the #1 slot among the 15 job skills that executives and hiring managers identified as very important in new hires." Public speaking is an essential element of success in most jobs; yet it is often people's greatest fear. This course focuses on reducing fear by helping students learn, step by step, how to prepare and deliver engaging and persuasive presentations in both small and large group settings. Students also learn how to integrate audiovisual components effectively for maximum audience impact. The course's primary focus will be the preparation and delivery of presentations.
Pre-requisites:	ENG 101, 200-level ENG class, 300-level ENG class