This new minor is available to all undergraduate students at Alfaisal University and is designed to give students a competitive edge in the job market by developing in-demand communication skills. After completing the first-year composition sequence of English 101 and English 112 (with no grade below a B in either of the two courses) and after completing a minimum of 25 credit hours, students are eligible to apply for the minor if they have a minimum CGPA of 3.0. To receive the minor, students must maintain a CGPA of 3.0 until graduation. Students must complete 5 courses for a total of 15 credit hours, with no grade below a C. The five courses may include any of the courses listed below, in addition to ENG 222 (Technical Writing), MGT 201 (Business Communication), or ENG 224 (English for Medical Students).

Students can apply for the Minor in Strategic Communication through eforms.

Courses Offered in the Minor:

ENG 301	Communication for Leaders	3 Credit Hours
Great leadership is impossible without great communication. In this course, students will learn how to communicate an institution's goals and vision to a team; how to understand, persuade, and motivate people; how to handle conflict; and how to use communication skills to optimize their working environment. This is a highly interactive course that uses case studies, role play, video posts, and seminar-style discussion groups to help students build the strong communication skillset they will need to be the next generation of great leaders.
Pre-requisites:	MGT 201 or ENG 222

ENG 302	Artificial Intelligence and Digital Media	3 Credit Hours
New technologies are constantly making our communication tasks both easier and more complicated. Students will learn about a variety of digital media resources for communication. They will become familiar with AI-driven communication tools, including ChatGPT, social media algorithms, speech analysis, chatbots, and many other tools. Interactive class discussions as well as firsthand exploration of these tools will help students understand the incredible power as well as the challenges and limitations of using digital media and artificial intelligence for communication.
Pre-requisites:	MGT 201 or ENG 222

ENG 401	Audience and Market Analysis: Writing UX Research	3 Credit Hours
Companies are increasingly using ethnographic methods as a cutting-edge way to collect information about user experience. This course introduces students to ethnographic methods as applied to business and industry. Students will develop tools necessary to collect, analyze, and interpret user data in a way that empowers companies to deliver better products and experiences to their target audiences.
Pre-requisites:	ENG 301 or ENG 302

ENG 402	Advanced Seminar in Communication	3 Credit Hours
This seminar will be a rotating list of topics, but will place a strong emphasis on oral communication, including presentations, meetings, and interviews. In an EdWeek article, "good oral communication skills got the #1 slot among the 15 job skills that executives and hiring managers identified as very important in new hires." Public speaking is an essential element of success in most jobs; yet it is often people's greatest fear. This course focuses on reducing fear by helping students learn, step by step, how to prepare and deliver engaging and persuasive presentations in both small and large group settings. Students also learn how to integrate audiovisual components effectively for maximum audience impact. The course's primary focus will be the preparation and delivery of presentations.
Pre-requisites:	ENG 301 or ENG 302